In the rapidly evolving fashion industry, new developments occur on an annual, if not quarterly, basis. With an expected $684 billion in sales by 2025, apparel is the biggest segment in the fashion eCommerce industry. However, with more demand comes increased competition. In order to stand out in a crowded marketplace, your business has to have a distinctive identity. In this post, we will discuss the most recent tactics for promoting your brand as well as advice for developing a distinctive identity.
SwatchOn, the global sourcing pioneer and the world’s leading wholesale fashion fabric aggregator, announced that the company has secured $10 million in additional funding, which included an investment from Pavilion Capital, Kakao Ventures, and TBT Partners. With this significant strategic investment, SwatchOn plans to develop exciting new initiatives, specifically with a focus on revolutionizing digital fashion.
A new cluster alliance has been created to promote green and digital transition for the fashion industry
The CLOTH project „CLuster Alliance fOr the Transition to green and digital fasHion” aims to boost the inter-regional cooperation through the creation of a cluster alliance within the Fashion sector. This new alliance will support SME`s in the digital and sustainable transformation and will enhance cooperation, partnerships and networking among clusters and SME`s from the Fashion sector.
Mercedes-Benz Fashion Week Russia will take place on October 19 through 23 at the Museum of Moscow. More than 70 designers will show their new collections in Moscow and other Russian cities - St. Petersburg, Yekaterinburg, and Sochi. The united MBFW Russia schedule will also include live streams of video presentations by designers from Bolivia, Brazil, Germany, Israel, Nigeria and UK. On October 25, the show by BICHOLLA will take place at Petrovsky Palace (Moscow).
The Bedroom of Madama of the historic Palazzo Madama in the central Castello Square in Turin, will act as a backdrop to the digital fashion shows of Torino Fashion Week for a perfect combination of art, fashion and it’s a culture.
Auroboros is a London-based fashion house merging science and technology with physical haute couture and digital-only ready-to-wear. The brand has unveiled its first digital ready-to-wear collection during London Fashion Week in partnership with the Institute of Digital Fashion.
FASCINATE project is organizing its Opening Conference and workshop “A new era for EU fashion brands - Embracing digitalization & Sustainability”, organised in the framework of the ESCP-4i - European Cluster Collaboration Platform.
The pandemic caused by Covid19 has accelerated the need for digital innovation in companies. The suspension of production and commercial activities and the cancellation of international events have stressed the fundamental importance for the textile-fashion industry to exploit the digital challenge to its advantage. Through collaboration with the best players on the market, Marzotto Wool Manufacturing has developed a realistic fabric simulation system that can be interfaced with its customers' CAD systems.
On 28 January 2021: at 9:30 am (CET), Gallery FASHION & Shoes opened the digital portals to its digital event, which has the same authentic look and feel as the Areal Böhler in Düsseldorf. From 28 January until 15 February 2021, exhibitors, visitors and other key industry players will have 19 whole days to make the most of the digital order and information platform and its extended dates.
The commitment to sustainability is a reality for the textile world. The conversion of the production lines and the constant demand for green solutions, as well as the investment in the development of technologies that allow the implementation of sustainable methods and simultaneously follow the needs of the industrial world, is an integral part of the daily lives of many companies. This commitment is where NEXTIL and MTEX NS intersect. Positioned at the forefront of the digital printing industry, MTEX NS were chosen to develop NEXTIL digital textile dying machine because of its continuous innovation of key solutions in-house.
The first digital show by Premiere Vision Paris marked a strong performance, reflecting the industry’s accelerating digitization. On 15 and 16 September, Premiere Vision held its first DIGITAL SHOW, inviting the creative fashion industry to come together on its online Marketplace to develop their activities, exchange ideas, get inspired and create their Autumn/Winter 2021-2022 collections. Initiated several months ago as a means of reinforcing and supplementing the physical edition of Premiere Vision Paris, the DIGITAL SHOW took over the full reins of the September edition, which had been suspended due to government restrictions prohibiting events of more than 5,000 people.
Global Talents Digital took place online on June 10 to 11. In the first edition of the international hybrid fashion project designers presented their new digital and real collections, demonstrated by virtual and human models. Totally, the show included 50 designers from 20 countries, 8 virtual shows and 38 collections. 8 digital artists and 6 digital models joined Global Talents Digital, the off-season online project by Russian Fashion Council powered by Mercedes-Benz Fashion Week Russia. The event was broadcasted life on Be Global fashion Network as well.
On June 10 to 11, 2020, Global Talents Digital is taking place, the world’s first hybrid international online fashion-project, which will combine real designer collections along with the digital ones. Virtual and human models will present new fashion collections. Virtual Instagram celebrities will deliver their personal digital collections. 50 participants from 20 countries will show their collections and works in an unconventional format of video presentations, some of them using AR technology and digital avatars.
VIEW PREMIUM SELECTION Spring/Summer 2021: Sophisticated collections – concentrated information - increasing internationalization
VIEW Premium Selection will open the Spring.Summer 2021 season with an international portfolio showcasing over 400 collections. On December 3rd and 4th 2019, leading fabric, trim and denim suppliers present their preview programs and latest developments in Munich.
VDMA Textile Care, Fabric and Leather Technologies: European Industry meeting with election of new board of directors
This year's VDMA TFL industry meeting took place on 14 and 15 November in Berlin. For many years, the trade association has been committed to Europeanisation and this year, too, further European members have joined the ranks. "Only together as a European industry can we form an antithesis to the current global framework conditions and remain competitive," said Elgar Straub, Managing Director of the TFL trade association. The consequences of the trade dispute between the USA and China and the unclear Brexit situation are causing great uncertainty and unrest in the markets. The industry is also feeling this, and strong European cohesion is the necessary response to the current political and economic situation.
Print Logistics is an innovator in textile and direct-to-garment (DTG) printing in Poland. They are able to print on nearly all fabric from cotton to knitwear and everything in between. They also have a micro factory and they can print, cut and sew, offering a full service to many of their clients.
Many watch manufacturers claim to have waterproof and shockproof watches but not all of them are as reliable as they claim to be. When you want more from a watch than just time, it is important for you to search smartly. Most of the diver’s watches don’t come cheap therefore, you need to be very certain about the kind of watch you’re opting for.
MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual presentations of over 1,000 international suppliers of fabrics and additionals once again sets new standards in concept forecasting. The current format has been expanded, complemented and deepened in terms of both quality and quantity. On September 3-5 2019, a broad spectrum of fabrics, additionals, prints or denim, manufacturing services and a supporting programme will be on offer to the 20,000 trade visitors expected in Munich, offering unprecedented dimensions of information and inspiration.
Neiman Marcus opens its first Manhattan location in New York City’s newest, most exciting and innovative shopping and dining destination, Hudson Yards, on Friday, March 15, 2019, at 12:00 p.m. This spectacular store boasts a customer-centric shopping experience throughout three levels of luxury fashion, digital innovation, and delectable dining, all located on levels 5, 6, and 7 of The Shops & Restaurants at Hudson Yards.
The variety of the presented collections of fabrics and accessories generated positive reactions from Italian and international buyers and exhibitors expressed their satisfaction for the quality and number of contacts established.
Every keen entrepreneur will be aware of the latest trends and what industries are on the rise. Starting a business or investing in any rising industry can provide to be immensely rewarding and lucrative as it enables you to get in on the ground floor and capitalize on the growing popularity. The key is to spot trends at the right time, and this can be a challenge, particularly if you are a relatively new entrepreneur. So, what industries are currently emerging and could provide to be a smart area to start a business? Read on for a few industries to keep your eyes on.
Dye-sublimation printing is a digital printing technology. It is used to print on polyester or other synthetic fabrics. Large format inkjet printers using specially formulated inks are used for printing on apparel, banners, table covers, id cards and flags.
At Texprocess 2017, Zünd demonstrated how manufacturers involved in textile processing can integrate a high-performance Zünd digital cutter and create a seamless end-to-end digital production workflow. In clothing and in home textiles, consumer demand for more customization and personalization is growing steadily. This trend is shining a spotlight on the need for efficient, cost-effective short-run or even one-off production, which is causing a major shift in the textile industry. Manufacturers are looking to convert more and more of their production to all-digital processes.
Buttons are almost as ancient as clothing. Information exists that buttons from the Bronze Age are found in India during excavations and in Turkey buttons are found dating back to 10,000 years B.C. Their history is more than rich. During the millennia they revived for use at times and at times were forgotten. They were characteristic of the clothes of the rich and noble circles and inaccessible to ordinary people. Any kinds of materials were used, from wood and stone to precious metals and diamonds. In 18 – 19 century their decorative value reached unexpected heights, and after the World War II showed up their utility function – then they were used completely as intended – for fastening.
Constant investment to deliver an increasingly ecologically sustainable printing method and a project dedicated to the importance of our heritage. These are the two objectives for Miroglio Textile in 2016.
Fashion Space Gallery, located at London College of Fashion, University of the Arts London is pleased to announce its latest exhibition Digital Disturbances. A group show curated by Leanne Wierzba and featuring designers: ANREALAGE, Bart Hess, Flora Miranda, POSTmatter, Simone C. Niquille and Alexander Porter, Tigran Avetisyan, Texturall. This new exhibition will examine the influence of digital concepts and tools on fashion.
In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?
Fashion Space Gallery, located at London College of Fashion, University of the Arts London, is delighted to announce Warpaint: Alexander McQueen and Make-Up, the first ever exhibition to explore McQueen's catwalk make-up.
While many have suggested that the emergence of the smart watch has sounded the death knell for the traditional watch making industry, this does a disservice to the resilience and fortitude of those within the industry. Traditional watches may well be one of the most intricate and ground-breaking innovations ever created, as this feat of engineering has the longevity to survive even the most unique technological developments. January is also one of the best times of the year to buy a brand new watch, as retailers often lower the prices and offer cut-price deals.
Lady Gaga's by Polaroid Grey Label products are finally ready to be discovered in WORLDWIDE EXCLUSIVE at MIDO, leading Eyewear fair scheduled in MILAN, March 4th to 6th, 2011! Eyewear insiders will be able to touch exclusive GL20 CAMERA GLASSES and learn about theire latest technology first at MIDO, waiting for them to be available to purchase starting from May 2011, as well as other two Grey Label kids like GL10 Istant Mobile Printer (with retail price around 150 US dollars) and GL30 Instant Digital Camera.