As always, the fabrics are selected in partnership with the most prestigious companies in the trade. Soft movement is achieved by weaving different yarns in both faux-uni colours and mixed shades.
Craig Green’s style mixes workwear influences and futuristic volumes, sculpted silhouettes and functional aspects. Strong content is teamed with a highly emotion-charged mise en scene that is always spectacular. Thanks to these distinguishing features, Craig Green has gained an enthusiastic clientele that includes the most prestigious boutiques and department stores around the world. Exploring the concepts of uniform and utility, his fashion shows have become an eagerly awaited cult happening on the menswear calendar. In Florence, this London-born designer presented his Spring/Summer 2019 collection with an event at Pitti Immagine Uomo on the evening of Thursday 14 June.
During Pitti Uomo 94, the London-based fashion brand COS will present “Soma,” a capsule collection of essential menswear garments characterized by comfort and high-level design. A special event will be held for the launch of the collection in a stunning location in the city involving the participation of the famous British choreographer Wayne McGregor.
Fumito Ganryu to launch the label ‘FUMITO GANRYU’ as the Designer Project at Pitti Uomo 94, Joining the line-up for the upcoming fair, following the announcements of Craig Green as Menswear Guest Designer, Roberto Cavalli as Special Guest and the “FANATIC FEELINGS - FASHION PLAYS FOOTBALL” exhibition.
Stripes move, sway and cross again and again. P.O.P Pitti Optical Power will be a visual and virtual spectacle that elicits new horizons of perception and perspectives on reality. As the Pitti Immagine shows do, innovatively, season after season. No black and white austerity in Fortezza da Basso but rather a kaleidoscope of full colour patterns to make living interiors playful and hypnotic. All this in a set design conceived and curated by life-styler Sergio Colantuoni.
From Pitti Uomo 94, Revolver Copenhagen Int. Fashion Trade Show will be presenting “Scandinavian Manifesto”, a new space with curated emerging and established Scandinavian brands.
“CRAIG GREEN’s collection reveal many of the critical success factors for those who make fashion today”, says Lapo Cianchi, Pitti Immagine Director of Communications & Events, “and specifically his ability to innovate menswear “codes” – even radically, without losing track of the contemporary market’s dynamics. We have been monitoring the development of his style that mixes workwear influences and futuristic shapes, sculptural silhouettes and function. We are thrilled to have CRAIG GREEN at Pitti Uomo so that he can show us all the modern elegance of his vision in a spectacular event.”