The new a.testoni advertising campaign was shot on location in Milan, in a futuristic space, featuring dramatic planes of visionary colours, designed by architect Aldo Rossi in 1968. A metropolitan, architectural icon that transcends short-lived trends, as do a.testoni’s shoes and bags.
There's only one chance to make a first impression, particularly if you're trying to create a fashion show opener in a matter of minutes. People usually know whether or not they like something within the first few seconds of your introduction.
Marketing and advertising are important elements of business regardless of the industry. But when it comes to the fashion industry where exposure and engagement are everything, the right marketing and advertising strategy can be catalytic.
Looking to kick off the new year with an impactful and exciting new marketing drive? There are a number of ways you can make sure your brand stands out from the crowd, but equally a number of easy mistakes to make. The key is finding a strategy that balances your resources with an initiative that has the realistic outcomes you want.
If you have a comments section on your ecommerce site, or a social media presence, a troll will eventually plague you. While trolling can take a variety of forms, some arguably less offensive than others, knowing how to handle trolls can save you a lot of reputational damage. Your best tools in this regard are caution and common sense. Here’s how to deploy them.
During the Hulu 18 Presentation at the newly-named Hulu Theater at Madison Square Garden, executives took the stage to reveal the company’s rapid growth, announce multiple original programming and exclusive acquisition deals that expand Hulu’s content offering, and unveil new product and measurement innovations that will bring the future of television to the advertising business.
Mark Anthony was born and bred in London and having taken heartfelt inspiration from his mother he soon found himself pursuing a career in fashion.
A Netherlands-based men's suit company has faced a social media backlash in response to an advertising campaign featuring men embracing.
Brioni reveals Harvey Keitel as the testimonial for the Spring/Summer 2018 ‘Tailoring Legends’ advertising campaign.
Many great people have given us incredible insight on marketing, advertising, creativity and motivation. Their thoughts are so relevant today in the world of severe competition and so many channels people use, which make marketing very hard. For your inspiration, here are 112 great quotes from people that are well-known names on the subject. If you are too bored to read it, just think: Where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.
The story of Alessandro Manfredini begins with his beard. It literally changed his life for the last three years. His new breathtaking look, shared on social media as Instagram and Facebook, has captured the attention of many bloggers; he has been chosen to join # Project60 for Beard Season Global Noprofit Movement by picking the finest barbs to fight cancer. Alessandro, who is actually a graphic artist and sculptor, has quickly become an icon on the web and is therefore constantly involved in advertising campaigns and photo shoots.
The conversation between Brioni and the world’s legendary men opens a new chapter by revealing the Fall/Winter 2017 advertising campaign featuring the iconic Sir Anthony Hopkins.
For this year's event on October 26th at the London Irish Centre in Camden, Creative Industry Hub has invited buyers from the UK's leading fashion brands to meet to EVERY fashion designer in the room, including Missguided, JoJo Maman Bebe, ASOS, Fortnum & Mason, and more.
The most important thing in advertising is the message you want to deliver. It must be something clever and grabbing the attention of your potential customers. It should be original as well.
Multiple studies have come to show us that the color you choose for your business will be a major factor in how many customers will be drawn to check out your business. Research has shown that consumers associate different colors with different feelings and ideas.
Justin O'Shea selected Metallica for his first Brioni campaign. The four members of American band are shot by photographer Zackery Michael. The campaign marks the first steps of recently appointed creative director Justin O'Shea - the tattooed, Australian former fashion director of MyTheresa.
Miranda Penn Turin is an award-winning, internationally acclaimed fashion photographer who works with celebrities, music labels, TV networks and some of the biggest brands in advertising.
Jeff Bottari is a California-based photographer, specialized in studio portraits, sporting and entertainment events.
At the end of the year companies spend a lot of money for advertising materials - calendars, pens, notepads, etc. But very few companies try to be more original and practical. We have an idea how companies can take an example from sport and can create clothes for their fans to advertise themselves and increase their prestige...
'AI-CD β is artificial intelligence that is able to give creative direction for commercials. Moving forward, AI-CD β will be assigned as a creative director to client accounts and will provide creative direction for commercials as per creative briefs. Until now, the production of commercials has been dependent on the intangible experience and know-how of human creators'
Many people complain about the fact that the ads are an annoying way of companies to enter into our daily lives. However, exceptions exist. The ads in this material are an excellent example of effective advertising strategies for campaigns involving social issues, writes Bored Panda.
The dunhill Spring/Summer 2016 advertising campaign is a modern celebration of London, a homage to its gentlemen; their deep affection for classic cars and all that encompasses the perennial dunhill themes of British masculine elegance. Celebrating the idiosyncratic twists that English men bring to the most formal of wardrobes; an understated elegance, an attention to detail reflected within the cut of his blazer, the shine of his shoes and whose personality is expressed in the pattern of his tie and pocket square.
People search for information online every day. All of us do it. Most managers that work in a business different than IT rarely know how to make the right visitors (their future customers) come to their web sites. This article is the first of a series of articles to explain in an easy to understand manner the most important things you should do to advertise effectively online, to make your company site more popular in the search engines and attract new visitors.
'The tennis star (and 14-time Grand Slam winner) is the newest face of Tommy Hilfiger underwear, tailored clothing and the TH Bold men's fragrance - and by newest face, we also mean newest abs, butt and, er, all... You're welcome!'.
Through the tree-lined allées of the iconic Luxembourg Gardens in Paris, Chloé girls walk in the crisp autumn air and the classical beauty of French architecture and nature's quiet romance, celebrating lifelong friendships.
In today’s digital world, printed catalogues still have a very important role for the marketing & advertising strategy of many fashion companies. But isn’t it more efficient to invest the budget of printed catalogues in online catalogues?
In 1947, Christian Dior created Miss Dior, his first fragrance. He wanted to surprise women and bring back their smiles. He drew inspiration from Catherine, his beloved younger sister. She had returned from the bleakest days of war, and yet chose to be a young woman full of life and desire. She was a paradigm of energy and light-heartedness. Miss Dior inherited her love of liberty. An adventurous heroine, governed by the passion in her heart.
'We shot it in London. Romeo's really good to work with. Quite a lot of people - mostly actors - feature in the video, all dancing to music', a source revealed.
Maybe you have designing skills, but you are afraid that launching your commercially successful clothing line is too hard for you? Well, this article is just for you! It will explain the steps you should take for turning your passion into your business...
Gisele Bündchen will be the celebrity in the new advertising campaign of the famous luxury fragrance Chanel N°5.
She has already collaborated with Chanel in the Cosmetics and Makeup lines. According to Chanel, Gisele represents a fresh, modern and timeless elegance that fits perfectly Chanel N°5.
The American actress who is best known for playing Bella Swan in The Twilight Saga is the star in Balenciaga's advert, presenting its newest fragrance - Rosabotanica.
The 23-year-old Stewart is topless in the black and white photos. She is 'wearing' only some beautiful flowers which burst from a vine and clings to her bare skin.
German-American actress, singer and model Kirsten Dunst is the first foreigner who is chosen to be a face of the French brand L'Oreal Professionnel.
Kirsten will take part in three advertising campaigns during 2014 and in several ads for lines 'Tecni-Art', 'Beach Waves' and 'Absolut Repair Limpidium'.
Since the spring/summer 2012 season, the Oscar-winning actress Halle Berry has been the face of DEICHMANN's premium brand, 5th Avenue, which she presents with the statement: "I love these shoes!". From 5 March 2013, her new TV spot will be appearing on German television and subsequently in most other European countries where DEICHMANN has a presence. This third spot is another declaration of love to the current models in her collection. The shoes will be arriving in stores at the same time as the start of the TV ads.
Natalie Portman appears naked in her latest advert for Rouge Dior Nude Lipcolor.
The range of lipcolours comes in eight shades, including a special hue, Grège #169, proceeds of which will benefit Natalie's chosen charity, the Free the Children Association. The star picked the hue specifically as it is one which she wears herself.
Pregnant Alessandra Ambrosio posed nude for the Brazilian jewelry company Vivara. Supermodel is due to become a mum for a second time in June and has chosen not to keep her baby bump under wraps, taking part in a revealing new ad campaign for Vivara instead.
The specialty Fashion and Fashion Management is aimed at training future highly-qualified specialists in the following sub-specialties: Clothing and Clothing Accessory Design, Clothing Production, Fashion Advertising, Fashion Business Marketing and Management. All graduates can start a career as a clothing and clothing accessory designer, sewing industry constructor and technologist, stylist, fashion consultant, advertising expert, tutor, and marketing specialist in the fashion business, also possessing high qualification in the field of management. We present to you some models, made by students in the specialty Fashion and Fashion Management.
Sexy ex-model, musician and actor Jared Leto was chosen to be the new face of the new Hugo Boss fragrance, called Hugo Just Different.
The ad campaign will be launched this fall and will give the golden opportunity for the band "Thirty Seconds to Mars" to become a part of the fashion business. Jared defines himself as a naturally curious and constantly seeking new and innovative ideas.
The 41-year-old Jennifer Lopez has just been named as the new face of the TOUS Spring 2011 ad campaign.
In its effort to continue to evolve into an international powerhouse, Barcelona-based jewelry brand will touch people around the world with the new face of their advertising campaign. "We are absolutely delighted to have the iconic Jennifer Lopez be the face of TOUS' Spring campaign," declares Rosa Tous.
The season Spring/Summer 2011 marked the triumphant return on the stage of the “retro style” trend: the collections of many designers are strongly influenced by the style o the 70s. Following that trend, the cosmetics giant Lancome released a limited edition seventies inspired lipstick, called “Lancome French Touch Absolu”. It is inspired by the icons of the 70s and the legendary Studio 54. The packaging looks like a glam disco ball and the main color juicy berry, which is universally flattering and wearable by everyone.
Natalie Portman joined the celebrities who become face of irresistible scents.
2011 is the year of Natalie Portman. Only a few days ago she won an Oscar for her role in “Black Swan” and not only she has big success, but this year the star will give birth to her first child. But there’s always more – Portman was chosen for the face of the new perfume “Miss Dior Cherie”.
Diane Kruger and Jérôme Lambert , CEO of Jaeger-LeCoultre officially presented the new Reverso Ultra Thin Lady at the SIHH.
The press conference was an occasion to tell the story of the last 3 years between Jaeger-LeCoultre and Diane Kruger since the Swiss Manufacture met her at Venice film festival in 2007. She expressed her long attachment with the Brand, the first time being when her mother offered her a Reverso for her 18th birthday.
Indian multinational giant Adytia Birla Group presented its new corporate advertising for 2011. It will be aired this year on the most popular televisions in the world. In the ad is starring the famous Bulgarian model Geya Antonova. The Bulgarian, who works for Expose models agency, was chosen among thousands of models for the ad.
Riccardo Tisci has opened up the often closed doors of fashion by introducing an albino model in the Givenchy's spring 2011 ad campaign.
After making waves and winning praise for casting Lea T., a transexual model, in his last few campaigns for Givenchy, the designer has asked an albino model named Stephen Thompson to front his latest Givenchy ads. In the campaign are featured Stephen Thompson alongside with Daphne Groeneveld, French Vogue's 15-year-old cover girl.
Spanish actress Elsa Pataky promoted the first collection of Time Force jewelry in Madrid, Spain.
The actress awakens passions wherever she goes. Pataky presented the charming jewelry collection, called "Ultimate Jewels". Elsa is the female face of the new campaign of TimeForce brand while soccer star Christiano Ronaldo is the male face of the watch company.
Beyoncé’s hot new perfume ad has been banned in Great Britain for its overtly sexual content. British advertising authorities have deemed it “too sexually provocative” to air on daytime television.
The commercial, which begins with an image of the singer and actress lying naked in a room, has been deemed "too sexy" to be seen by young children and will not be shown on British TV before 7.30pm.
Full version of the short film directed by Guy Ritchie for Dior finally came online on the company’s official website.
The sexy little five-minute commercial of Dior Homme features charming Jude Law and sexy Slovak model Michaela Kocianov.
In the movie there are 3 main characters – man, woman and perfume. In this 5-minute movie, the genius of cinematography is managed to show to the viewers silted dialogue, idle sexual tension, intrigue and passion.
Gucci Guilty eau de toilette is warm yet striking oriental floral perfume. Top notes of pink pepper, heart note of lilac, base notes of patchouli and amber – all velvet femininity with hint of provocation.
The patchouli that is the hallmark of Gucci fragrances, conveys a message of strength, while the notes of amber suggests deep femininity.
The fragrance will be available from this month in 30, 50 and 75 ml EDT.
The famous drink brand Coca-Cola has come up with their clothing line.
For the presentation of the collection, the company chose sunny Brazil. The ad campaign features popular Brazilian fashion models Leonardo Alberici, Iuri Jasper, Ana Paula Scopel, Renata Sozzi and Reinaldo Berthoti.
The debut collection features the most recent trends in fashion – blue color and floral prints.
This Fall, the French cosmetics company Lancome relives the elegance of the 20’s with a makeup collection Lancome French Coquettes Fall 2010, that is etched in burned plums, metallic charcoals and elegant nudes.
The collection was created by artistic director of the company Aaron De Mey. The ad campaign French Coquettes Fall 2010 features models Daria Werbowy and Elettra Wiedemann.
Michael Kors fashion brand completed the work on its summer collection of shoes and bags, designed by the stylish designer.
The brand published a series of photos of the new models. The promotional posters for the campaign are the work of the most famous fashion photographer at the moment - Mario Testino.
British model Naomi Campbell proved that she takes her job seriously after she posed with a fur vest on a hot NYC afternoon to model for Dennis Basso’s fall/winter 2010 campaign.
In addition to the fur vest she was wearing a one piece, green swimsuit, high heels and jewelry. The model put her long legs on show in front of a gas pump and also paraded a series of fur coats.
Portuguese soccer star Cristiano Ronaldo continues his collaboration with the Italian fashion house Armani and took his shirt off for Armani Jeans and stripped down for his second series of Emporio Armani’s Fall/Winter 2010-2011 underwear ads.
Now that is concentrated in the World Cup in South Africa, Cristiano Ronaldo shot the ads and made it to the first pages of the press not only for his achievements in sports, but also because he shot a new series in underwear.
The beautiful German actress Diane Kruger will be the new face of Calvin Klein’s perfume – Beauty.
Kruger, who will front the campaign for promotion of the new fragrance this fall, follows in the footsteps of Kate Moss, Christy Tarlingtan, Eva Mendes, Natalie Vodyanova and Scarlett Johansson, who have all fronted campaigns for the brand.
Georgia May Jagger is the new face of Versace’s spring-summer 2010 advertising campaign. The daughter of Mick Jagger and Jerry Hall recreates the image of contemporary Bridget Bardot in front of the camera of Mario Testino.
The 17-year-old Georgia has received Model of the Year at 2009’s British Fashion Awards. She was noticed by Donatella Versace, who admits: "She is smart, she has a strong personality, she is beautiful and full of energy".
The daughter of the Rolling Stones's singer Mick Jagger, Georgia May Jagger, will be the new advertising face of Versace.
17-year-old model will be the face of the advertising campaign for spring-summer of Versace. The photos of this campaign are work of photographer Mario Thestino.
Georgia is the daughter of Mick Jagger from his marriage to model-Jerry Hall.
The famous fawn Bambi is the main character in the new advertising campaign of Stella McCartney for her collection autumn-winter 2009-2010. “I love this cartoon character and the entire crew came to the decision that we can have fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi."
This is not the first time that a world fashion designer is inspired by a cartoon character. Mickey Mouse inspired US designer Jeremy Scott's autumn-winter 2009 collection.
Collection ATLANTIS – this is a way of life for the contemporary man, in all seasons, in every moment during the day.
Collection KEYONE – the real top of the dressing! Collection TARGET – the fashion in advertising!
Atlantis, Keyone accessories. The production of the Italian company MASTER ITALIA is already presented on our market as well after the lightning recognition, which it received at the biggest trade exhibitions in Europe.
The skillful, professional photography has the same effect as the works of painting and the plastic art. This maxim was proved once again on the joint exhibition "Photographers and ..." of Angle Pentchev (President of the Association of advertising photographers) and the well-known fashion photographer Temelko Temelkov.