Latest news

Victoria Beckham named Most glamorous celebrity

Victoria Beckham named Most glamorous celebrity

Fashion icon Victoria Beckham has beaten off competition from Dannii Minogue in the fight for the title "World’s most glamorous celebrity" by cosmetics giant Max Factor. The fashion designer topped the new poll made by the cosmetic company Max Factor.

"Victoria Beckham has been gracing the fashion pages for years now with her glamorous looks and she has designed her own clothes range," a spokesperson for the company said.

Penelope Cruz Is The New Face Of Lancôme Trésor

Penelope Cruz Is The New Face Of Lancôme Trésor

Spanish pearl Penelope Cruz has become the new face of the legendary ladies' perfume Lancome Tresor.

After the impressive Ines Sastre and Kate Winslet, the luxury brand chose Penelope for the new face of the mythical perfume "Tresor".

The actress will represent the brand well, as she is a classic beauty and Tresor is a classic scent.

Britney Spears forays into fashion designing

Britney Spears forays into fashion designing

Pop singer Britney Spearshas ventured into fashion designing.

The singer, who is currently the face of the US fashion brand Candie’s, has created her own range for the same.

The “Toxic” hitmaker has expanded her deal with Candie’s to include designing her own pieces for a limited edition collection.

The Australian fashion industry revived after the crisis

The Australian fashion industry revived after the crisis

The financial crisis will be soon over and The Australian Fashion Industry expects better financial results.

Last year, Fashion Week in Australia was 15% less than the previous year.

There were presented only 41 brands, which showed patterns similar to those in major fashion capitals New York, London, Paris and Milan.

Helena Christensen poses naked for Reebok

Helena Christensen poses naked for Reebok

Supermodel Helena Christensen posed naked in a pair of shoes in the new advert campaign for Reebok EasyTone.

The full-length photo shows her leaning against a ladder as if about to use it to climb a wall of steel in front of her.

In the Reebok photo her long slender body is taut, athletic and perfectly tanned. The picture matches the message of Reebok – its EastTone trainers are supposed to allow you to take the gym everywhere by helping you tone up your legs and bottom with every step.

Cheryl Cole Voted

Cheryl Cole Voted "Sexiest Woman In The World" By FHM Magazine

For a second year Cheryl Cole has been crowned as the Sexiest Woman in the World by the readers of the magazine FHM.

The 26-year-old tempter took the lead of the rating Top 100 sexiest women in the world. Next are the Hollywood actress Megan Fox and the American Top Model Marisa Miller.

The Dominican Republic Fashion Week

The Dominican Republic Fashion Week

From 28 April until 2 May 2010 in Santo Domingo, Dominican Republic takes place the Dominican Republic Fashion Week.

The opening fashion show was of the Spanish brand Custo Barcelona with designer Custo Dalmau.

Nobility and generosity overcame the crisis

Nobility and generosity overcame the crisis

The traditional charity fashion show "Spring in Moto-Pfohe" gathered almost 34 000 leva - a record in the 14-year old history of the event.

This years edition of the spring Holiday of beauty, organized for the 14th time from Moto-Pfohe and Bulgarian Red Cross, took place in the National Archaeological Museum in Sofia. With the slogan "Contemporary mosaic" the defile presented the creative individuality and nonstandard look at the wardrobe today of 18 young designers - bachelors and masters from the National Art Academy, "Fashion" specialty.

Gisele Bundchen's newest swimwear photo shoot

Gisele Bundchen's newest swimwear photo shoot

Gisele Bundchen will be the face of the famous swimwear brand Calzedonia Mare, reported BGNES.

Though she gave birth to son Benjamin less than five months ago the Brazilian supermodel is back on the fashion scene and showing off her stunning post-baby body in a new swimwear campaign for the Italian brand.

In the photos Gisele proves that she was able to combine her duties as a new mum with her determination to get her famous figure back, which she did by practicing yoga and other sports.

Miss Bulgaria 2010 is a charming brunette

Miss Bulgaria 2010 is a charming brunette

The 21-year old brunette Romina Andonova from Sofia took most of the awards at the beauty contest "Miss Bulgaria 2010", announced the organizers.

The beauty attracted the attention of the audience and the jury. Romina will present Bulgaria in the world finals "Miss World 2010".

The first runner up, according to the jury, with chairman Evgenia Kalkandjieva - Manova, is the 22-year old Yana Chinkova from Plovdiv. The blond is already popular being a weather girl in the television Pro.bg. She is also "Miss Plovdiv 2009".

From Plovdiv is also the second runner up - the 21-year old red hair beauty Zornitsa Stoycheva.

Fashion Portal Ruse 2010 fascinated hundreds of people

Fashion Portal Ruse 2010 fascinated hundreds of people

During the International Fashion Forum - Ruse 2010 took place the second fashion edition of "Fashion Portal - Ruse 2010". The scene was built among the fountains in front of Ruse Municipality, which created an unique atmosphere.

Their collections presented Arda-Ruse, Markam Fashion, Rollman, Deni Deor, Vayana, Bordo, Lenars-Maria Fashion salon and Radina-Maria. Their models also presented pupils from Vocational High School of Clothing and Design - Ruse.

Fashion Portal - Ruse 2010

Fashion Portal - Ruse 2010

On April 24th, 2010 at 8 p.m. on a stage, built on the fountains in front of Ruse Municipality will be held a fashion show of Bulgarian fashion brands "FASHION PORTAL - RUSE 2010". For the guests will be provided more than 600 seats.

After the fashion shows a cocktail will be held at the the city theater building.

In the fashion show their collections will present the brands Arda, Bordo, Deni Deor, Radina Maria, BTB and others.

Ferrets - the new fashion accessory

Ferrets - the new fashion accessory

Recently the normal view was Paris Hilton or Britney spears walking with Chihuahua puppies, peeking out from their designer bags.

However, this “living fashion accessory” gave place to another hairy pet – the ferrets. Inspired by the famous owners of ferrets as Paris Hilton, Madonna and the wife of Jonathan Ross – Jane Goldman, ordinary Brit women also replaced their favourite Chihuahuas and Yorkshire Terriers with the cute creatures.

The stress reflects on the condition of the hair

The stress reflects on the condition of the hair

Hair needs constant care, which do not consist only in the use of shampoos, conditioners, masks, etc. There are more important factors affecting to its condition.

Hair becomes thinner if the body is experiencing vitamin and micronutrients deficiency. So if you want to be healthy, pay attention to the food – you should use products, containing a sufficient quantity of vitamins of group B, A, C, E, beta carotene, magnesium, zinc, selenium, copper.

Baneasa Developments is building three new areas dedicated to its customers

Baneasa Developments is building three new areas dedicated to its customers

Baneasa Developments, the developer of one of the largest shopping areas in the Central and Eastern Europe, announces the expansion of the Baneasa Commercial Area by beginning an investment plan in three phases. This will start the construction of three new facilities.

The new developments are especially designed to offer customers better services and a complete entertainment and leisure experience thus making Baneasa Commercial Area the city destination when talking about shopping and fun alike.

GREEN lettuce helps digestion

GREEN lettuce helps digestion

Green lettuce and vegetables help digestion and are ideal for cleaning the body of the toxins and to fight cancer. They are healthy to eat because they are low in calories and contain nutrients. Lettuce is majorly made up of over 90% water and is rich in foliate and contains useful amounts of beta-carotene and vitamin C.

Cheryl Cole named

Cheryl Cole named "Most stylish star" of 2010

Readers of the British Glamour magazine named singer Cheryl Cole as “Most stylish woman of 2010” .

Sexy pop singer Rihanna took the second spot.

Australian singer and actress Dani Minogue, who became the face of the autumn collection of Marks & Spencer brand, was voted 6th.

Men prefer natural beauty over make-up

Men prefer natural beauty over make-up

Which part of the female body instantly nails the eyes of men? To answer this question experts asked men personally.

In the U.S. were asked 100 randomly encountered on the street boys what part of the female body first attracts their attention. 81% of men responded that they first look at the eyes of a woman and lips are noticed second.

As for the preferences on the ladies makeup men unanimously prefer dark, well-marked eyes.

Zlatka Dimitrova, Gabriella and Natalia Gurkova as brides

Zlatka Dimitrova, Gabriella and Natalia Gurkova as brides

Two of “Sex bombs of 2010” Zlatka Dimitrova and Gabriella, and also Natalia Gurkova who returned from South Africa, defile dressed in white in the renewed hall of Radisson Hotel. The occasion was the press conference for the upcoming Wedding days, which will be held on 18 and 19 of April in the hotel together with wedding agency “Diamanti”.

The wedding dresses were specially made for the event by the designers of fashion house “Princess” Sonja and Silva.

Jennifer Aniston launches her debut fragrance – Lola Vie

Jennifer Aniston launches her debut fragrance – Lola Vie

The famous Hollywood actress Jennifer Aniston will soon present her own fragrance, named "Lola Vie".

The actress who became famous with her role in “Friends”, has created her own perfume line, after turning down a number of offers to become a celebrity spokeswoman for established perfume lines, reports Starpulse.

Gucci belt, encrusted with diamonds is the world’s most expensive belt

Gucci belt, encrusted with diamonds is the world’s most expensive belt

Tireless designer Stuart Hughes is known for his amazing ability to transform almost everything into unique, one of a kind items, very often the most expensive in the world.

In collaboration with one of the most famous fashion houses – Gucci, Hughes created the most expensive belt in the world.

It costs 250 thousand dollars and its buckle is shaped like the Gucci logo with the double G symbol, made of platinum.

Shoes - the most important accessory for attracting male’s attention

Shoes - the most important accessory for attracting male’s attention

Women’s strong passion for footwear is usually caused by the desire to attract a man. Here are some high-profile trends that would help any woman in her choice of fashionable shoes, which will attract the guy`s attention.

Leopard prints – very modern in spring. There is nothing more attractive, than a girl wearing them with jeans.

Patent leather shoes – give extra sex appeal.

Shoes contrasting with the skin tone of the woman. There is nothing more chic than a dark woman wearing a bright, blue shoes.

Short hair is the top hairstyle trend for Summer 2010

Short hair is the top hairstyle trend for Summer 2010

This year the stylists are offering to your attention a compelling suggestions for all tastes and styles from all the latest hairstyles in summer 2010.

This summer’s hairstyle trends are extremely variable, repeating some of the trends from last season.

For example, the plaited/braided hairstyle trend, which last year conquered the international catwalks, will return again with full force.

Red bags conquered the fashion trends

Red bags conquered the fashion trends

Accessories, especially those with red color, will capture the minds of all fashion maniacs, according to Spanish media.
Do you know what are the trends for this season? One of the most notable trend during Spring-Summer 2010 will be the red handbags.

This trend has many fashion followers including celebrities who perfectly combine the red with the classic black and white.

Folk singer Maria defeated Nikoleta in the competition

Folk singer Maria defeated Nikoleta in the competition "Sex bomb of the year"

Pop-folk singer Maria defeated the controversial Nikoleta Lozanova and won the prize "Sex bomb of the year", contest organized by VIP Communications in the metropolitan Night Flight club.

The award was presented by the brand-manager of Marilyn Slims - Milen Shterev.

The folk star was dressed in a tempting gown, which was lace from the waist down. Her husband - Dimitar, was also there.

MANUEL BOZZI…PUMP UP THE VOLUME

MANUEL BOZZI…PUMP UP THE VOLUME

The designer MANUEL BOZZI continues in his unusual run and continues "to joke" with the luxury in a jewel and desecrating tribute to the rock.

The constant call to music, united to the indissoluble bond with the deepest feelings of the soul, from life to a new duality which expresses itself in the "Volume Pendant", jewel with a subtle symbolic meaning.

Kylie Minogue and other stars take part in a charity campaign to fight breast cancer

Kylie Minogue and other stars take part in a charity campaign to fight breast cancer

Kylie Minogue (41) is leading a breast cancer charity campaign for the first time after her successful battle with the disease.

The singer posed in a silk sheet with the logo of Fashion Targets Breast Cancer, for photographer Mario Testino.

Minogue was diagnosed with breast cancer in 2005 during the Showgirl tour. Later she was treated with chemotherapy and radiotherapy and returned to the stage to continue her tour in November 2006.

Spring fashion show in Varna

Spring fashion show in Varna

Under the motto "For some, fashion is a religion", on March 26 VIP Fashion Group Agency and Mall Varna hosted a spectacular spring fashion show in the chic atmosphere of the most modern entertainment center in Varna – Playground in Mall Varna. The host of the show was the actor Simeon Lyutakov.

More than 25 fashion brands presented for the first time in Bulgaria part of their latest Spring-Summer 2010 collections.

Slicked/Gelled hairstyles - top fashion trend

Slicked/Gelled hairstyles - top fashion trend

The slicked back hairstyle will be the hit of the spring season, according to Spanish media, so grab you gel and get ready to remember the wet hair look.
Just try to avoid the dry, heavily brushed texturing, instead stick to a wet effect.

To achieve the desired "wet look" effect is not necessary to use the whole pack of gel.

Nominees for

Nominees for "Oscars of fashion 2010"

The designer Alexander McQueen and model Iman are having special place in the "Oscars of fashion," wrote Spanish media.

Like every year the Council of fashion designers will give their awards, known as the “Oscars of fashion”.

The event will be held on June 7 at Lincoln Center in New York.
Although is still unknown who will be the lucky ones to go home with the prestigious award, it’s already clear what are the names of nominees in the 2010 edition.

Bulgarian shoes conquered the European market

Bulgarian shoes conquered the European market

The winner in the contest Model of Bulgaria 2010 Lachezara Kuncheva become the face of hit Bulgarian shoes ADI - Lady's Shoes , which already conquered the European markets. The beautiful lady shoot a stylish photo session for the new spring-summer collection of ladies shoes.

The attractive photo session was made by team of proven professionals led by Tsenko Dimitrov – photographer and fashion stylist Tanya Beykova. The haircut of Lachezara was made by the hairdresser of the BTV-show “Moderno” – Lachezar Yovov, makeup – by Daniela Garabedyan and graphic design – Studio UXP.

Viewers chose the most dignified married Bulgarian to present our country in the world competition

Viewers chose the most dignified married Bulgarian to present our country in the world competition "Mrs World" 2010.

Iva Shtereva  is the lady, voted by the viewers of NTV to present our country in the world competition "Mrs World" 2010 in Korea.

She participated in the National campaign for most dignified married Bulgarian organized by Yanenka Lyutzkanova "Mrs. Bulgaria World 2003", Svetoslav Yordanov, director of Mrs. World for Bulgaria and Dr. Rumyana Marinova - "Mrs. Globe 2004" .

International Fashion Congress - Rousse 2010 - New Profitable Strategy Of The Fashion Industry In Europe.

International Fashion Congress - Rousse 2010 - New Profitable Strategy Of The Fashion Industry In Europe.

On the occasion of the forthcoming International Fashion Congress – Rousse 2010, which is organized by RICHMART INNOVATION, in BTA Press Club was held a press conference in which participated: Mr. Martin Jordanov, organizer of RICHMART INNOVATION; Mrs. Mariana Manolova, chief executive of BAATPE (Bulgarian association of Apparel and Textile Producers and Exporters); Mrs. Daniela Simeonova, a representative of BULIP (Branch Union of the Light Industry Producers) - Rousse, and professor Lyubomir Stoikov, chairman of the Bulgarian Academy for Fashion.

At the press conference was given a letter of support from eng. Bozhidar Yotov, mayor of the Municipality of Rousse, which will host the prestigious forum, which "will not only improve the local economy, boost the activity of light industry, but will be of benefit to residents of the municipality".

Scientist created formula, that removes wrinkles

Scientist created formula, that removes wrinkles

Aerospace physicist Dr. Max Huber created "Crème de la mer" to help heal the appearance of the scars he suffered in a laboratory accident over forty years ago.

After 12 years and 6000 experiments later the magic cream was born.

Gentleness and finesse in the childrens spring-summer collections from France

Gentleness and finesse in the childrens spring-summer collections from France

Fabrics predisposing to gentleness and freshness of the silhouettes, elegance in design and appliqués – that are briefly the trends in children's fashion for the Spring-Summer season 2010 from the French fashion labels 3 Pommes, Jean Bourget and Absorba

Leading place in the girls' fashion take tunics, dresses, blouses with flowers and appliqués and skirts with veils.

Natural fabrics and romantic silhouettes are the latest hit in prom dresses 2010.

Natural fabrics and romantic silhouettes are the latest hit in prom dresses 2010.

Quality fabrics of silk, lycra and taffeta from Roberto Cavalli, Ungaro and Versace, dominate in the new collection of Art Studio KAV with designer Krassy Stefanova and artist Annie Stefanova.

The prom trends for 2010 were presented by top models of "Euromodels" in a night club, VIP Communications reports.

Host of the show was PR and fashion manager Patricia Kirilova.

Pop-folk singer Emanuela appears on the new cover of Bridal Catalogue magazine.

Pop-folk singer Emanuela appears on the new cover of Bridal Catalogue magazine.

Emanuela is on the cover of the largest magazine for bridal fashion and wedding services in Bulgaria – Bridal Catalogue.

The new issue contains 228 full color pages with detailed presentation of wedding and official dresses for the spring season and also – fashion suggestions for the prom. Spring is the season that provides all brides with an excellent opportunity to experiment with the colors of the dress and its accessories.

Castilla and Leon Fashion Week began

Castilla and Leon Fashion Week began

On 9 March 2010 began the twelfth edition of the Fashion Week in Castilla and Leon, which is held in the city of Burgos, Spain. Traditionally it will last three days (from 9th to March 11th) and more than 30 designers and fashion houses will present their collections for autumn-winter 2010/2011.

The first day began with presentations of Ladybug collection (Spanish lable for women's fashion), Estilo By Imelda (bags and accessories), Pamela (children's clothes), the young designer Marta Valdespino and others.

Polo Ralph Lauren opened the first boutique of the brand in Bulgaria

Polo Ralph Lauren opened the first boutique of the brand in Bulgaria

For the connoisseurs of luxury, fashion house Agressia gave new look to one of its boutiques in Sofia and brought the influence of American luxury in terms of male fashion in Bulgaria.

The elegant boutique, located on 60 Alabin str., is now the official representative of "Polo Ralph Lauren - Blue Label" - American fashion designer Ralph Lauren's luxury lifestyle brand.

Bulgarian was declared the most beautiful woman of the Millennium

Bulgarian was declared the most beautiful woman of the Millennium

Lazarina Stefanova grabbed the crown "Seniora Belleza Millennium" 2010 in the contest for married women, which was held in Santo Domingo and was declared the most beautiful woman of the Millennium.

Lazarina, who is Mrs. Bulgaria World 2009 was competing for the crown with beauties from 36 countries on 5 continents. Winning the title Mrs. Millennium is the biggest win of a Bulgarian woman on international competition so far.

Miss Paradise on Earth with spectacular photo session in the Botanical Garden of BAS

Miss Paradise on Earth with spectacular photo session in the Botanical Garden of BAS

Twenty years old Birsen Mustafova became the first winner in the contest of Dir.BG - "Miss Paradise on Earth" for December.

The beauty was awarded with a photo session in the Botanical Garden of B.A.S.

Birsen was captured by photographers George Bojikov and Boris Bishkov of Hammer Studio - partner of Dir.BG for the contest.

PIAGET at The 2010 Independent Spirit Awards

PIAGET at The 2010 Independent Spirit Awards

For the third time, the swiss watchmaker and jeweller Piaget, renowned for its High Jewellery collections and exceptional lines of watches, has further strengthened its longstanding ties with Hollywood by deciding to sponsor the Independent Spirit Awards.

Since its founding in 1874, Piaget stands for unique watchmaking and jewellery know-how allied with a pioneering spirit.

The Balkans are the new profitable strategy of the fashion industry in Europe

The Balkans are the new profitable strategy of the fashion industry in Europe

2002-2006 was a period of intensive development of the sewing industry in Bulgaria in relation to investments in modern technological equipment. The number of the people employed in the industry are correspondingly - Bulgaria /170 000/ and Romania /280 000/. In 2007 Bulgaria and Romania entered the European Union and the customs tariffs were removed. In 2010 the present business situation requires short production series, high quality, competitive prices, and fast delivery terms.

RICHMART INNOVATION – the aim of the congress is to bring together Western Europe and the confection and fashion industry of the Balkans. It is also an opportunity for designers – the people without whom fashion creation would be impossible.

Marko Mitanovski chose Europe Future Fashion to present his collection

Marko Mitanovski chose Europe Future Fashion to present his collection

Marko Mitanovski will present his collection at Europe Future Fashion in Split, Croatia. The fashion forum will take place from 4 to 6th June, aiming to become one of the most representative fashion events in the South East Europe.

We present you photos from London Fashion Week, where Marko Mitanovski's Spring/Summer 2010 collection was shown as a part of Vauxhall Fashion Scout’s ‘One to Watch’ show.

International chain of shoe stores enters Bulgaria

International chain of shoe stores enters Bulgaria

Humanic, an international chain of shoe stores, will open its first two shops in Bulgaria, offering a wide range of shoes, bags and accessories from leading brands. The products will be sold at very good prices, excellent quality and optimum customer service.

Humanic is a part of "LEDER & SCHUH INTERNATIONAL" Group, one of the largest companies in the shoe industry.

The most beautiful female body

The most beautiful female body

Singer Beyonce Knowles is the celebrity with the best body according to the British women, while males prefer the Hollywood actress Megan Fox, says Daily Express, citing the results of a poll, conducted by Twentieth Century Fox Home.

Beyonce topped the list for women, with 24 percent stating she had the best celebrity body.

Annick Goutal with a new fragrance - Ninfeo Mio

Annick Goutal with a new fragrance - Ninfeo Mio

The famous French fragrance house Annick Goutal released its latest creation - "Ninfeo Mio" which smells like a unisex and is being marketed as such. As always with Annick Goutal unisex fragrances, you can pick whether you wand the girl or the boy bottle, but you will get the same juice either way.

This fragrant composition introduces light and luminousness in top notes which incorporate cedrate, Italian lemon and galbanum, which evoke first rays of sun in early dawn, fresh and clear air and birth of a new day.

The Love Ball, supported by De Beers

The Love Ball, supported by De Beers

Following the success of last year’s inaugural Love Ball in Moscow, Natalia Vodianova has joined forces with Lucy Yeomans, Editor-in-Chief of Harper’s Bazaar UK, to host The Love Ball London on 23 February 2010. De Beers is proud to be the lead sponsor of this event in aid of the Naked Heart Foundation.

The centre piece of the auction at the event is The Magic Moment Necklace designed by Natalia and created by De Beers. This one of a kind piece of stunning diamond jewellery will be auctioned alongside bespoke pieces of art by artists such as Jeff Koons, Marc Quinn and Anselm Reyle.

Animal rights activists disrupt Spanish fashion show

Animal rights activists disrupt Spanish fashion show

Two animal rights campaigners protested against the use of fur in the garments at Jesus Lorenzo show during Cibeles Madrid Fashion Week Autumn/Winter 2010 on February 23, 2010 in Madrid, Spain. The top Spanish designer designer supports the using of fur.

The man and the woman held up signs with the slogan "fur is murder" in Spanish in front of models wearing coats made of mink, chinchilla and fox at the end of the show.

Kylie Minogue has launched her new fragrance -

Kylie Minogue has launched her new fragrance - "Couture"

Kylie Minogue has launched her new fragrance - "Couture"

Couture is a sparkling, sophisticated floral musky fragrance that exudes elegance and modernity.

The perfume embodies the new aura of Kylie – a modern icon with sophisticated and glamorous personal style. The essence of her elegance is captured in a feminine and contemporary floral musk.