Tag: Fashion Week
Shows of the new 43rd season of Mercedes-Benz Fashion Week Russia are scheduled on October 19 through 23 at the Museum of Moscow in COVID-free format. Organizers of Mercedes-Benz Fashion Week Russia remember about the uneasy epidemiological situation in the Russian capital and are going to take all the necessary precautions to prevent coronavirus spreading.
"The New European Bauhaus – Werkstatt der Zukunft" will redefine the future of the European fashion and textile industry
More courage for change! The conference "The New European Bauhaus –Werkstatt der Zukunft" by Fashion Council Germany will bring together international experts in the context of Frankfurt Fashion Week on 6 July to redefine the future of the European fashion and textile industry.
The Bedroom of Madama of the historic Palazzo Madama in the central Castello Square in Turin, will act as a backdrop to the digital fashion shows of Torino Fashion Week for a perfect combination of art, fashion and it’s a culture.
Auroboros is a London-based fashion house merging science and technology with physical haute couture and digital-only ready-to-wear. The brand has unveiled its first digital ready-to-wear collection during London Fashion Week in partnership with the Institute of Digital Fashion.
A new short fashion film, premiering on the opening day of Mercedes-Benz Fashion Week Russia on April 20 spotlights French talent Emma Bruschi through an exclusive insight to her creative process, and the sustainably-minded craftsmanship that makes her collections unique. This showcase during MBFW Russia is part of Bruschi’s grant, having been recognised by Mercedes-Benz and Fashion Open Studio for her sustainable practice as the best in show during the mentorship programme at the 35th International Festival of Fashion, Photography and Fashion Accessories in Hyères. Bruschi also won the Chanel Métiers d'art 19M Prize.
April 19 through 24, the spring season of Mercedes-Benz Fashion Week Russia took place in the Museum of Moscow. Fashion shows were arranged in Russia’s capital and 6 other cities, including Milan. Italian brands Hand Picked, Collini, Daniela de Souza, Vuarnet and others introduced their new collections at the Milan-based Sari Spazio Showroom.
Mercedes-Benz Fashion Week Russia started with new designer collections, video games, and an interactive digital platform
Mercedes-Benz Fashion Week Russia is taking place on April, 19-24 at the Museum of Moscow. The designers will show their new collections in Moscow and other Russian cities - St. Petersburg, Nizhny Novgorod, Kazan, Sochi, and Chelyabinsk. The MBFW opening on April 19 will parade the Moscow-based brand Ruban.
Shows of the new season of Mercedes-Benz Fashion Week Russia are scheduled on April 20-24 at the Museum of Moscow. Besides the main program in Moscow, the shows will take place in Kazan, Nizhny Novgorod, St. Petersburg, and Sochi. The united MBFW Russia’s program will include live streamed shows by designers from Italy, Spain, France, and other countries.
Whether you are into fashion or not, you must know what London fashion is all about. The shine and glimmer of the London Fashion Week never fail to catch everyone's attention. It is a part of one of the best four fashion weeks in the world. The week is a dream for anyone whose heart beats for fashion and design.
Designers from any part of Russia or the Earth are invited to live stream their new collections. Brands that do not intend to come to the Russian capital but are ready to stream their shows online can apply at the website of Russian Fashion Council till March 31. The Advisory board will make a long-list in accordance with the rules of MBFW Russia. Brands and designers from other cities and countries will be announced on the primary schedule of the Fashion Week.
The all-new season of Mercedes-Benz Fashion Week (MBFW) Russia came upon as successful experiment with fashion shows from different cities, presented in one online schedule. On October, 19-23, Mercedes-Benz Fashion Week Russia took place at 5 Russian cities at once: Moscow, St. Petersburg (635 km from Moscow), Krasnodar (1,195 km), Sochi (1,360 km) and Yakutsk (4,885 km).
Mercedes-Benz Fashion Week Russia took place from October 19th through 23rd at several venues at once. This season, designer shows were arranged in different modes, offering the audience both offline and online presentations. Shows of the new collections were available for watching from anywhere worldwide at various online platforms and media websites, including Be Global Fashion Network, as well as at VK, the largest social network of Russia and the CIS.
Mercedes-Benz Fashion Week Russia will take place on October, 19-23 at 8 Moscow-based venues simultaneously. Shows from the capital will be topped up with livestreams from four Russian cities. Around 60 designers and fashion houses will showcase their new collections. All the shows and presentations will be streamed in the social media and at partner websites, including Be Global Fashion Network in its video section.
The Secoli Fashion Show was live this year on the Camera Moda digital platform. The show staged the projects of 19 students, which were supported by exceptional companies such as Bemberg™ by Asahi Kasei, which supplied its precious and contemporary materials for the creation of some pieces of the collections.
The program for the upcoming season of Mercedes-Benz Fashion Week Russia includes real shows and video presentations with VR and AR elements, arranged into a united schedule. Shows at Moscow’s Manege will start on October 20 and will continue to October 24.
Day of Moscow-based brands under the Global Talents Digital initiative has already got 600,000+ views in VK, Russia’s and the CIS’s major social media (https://vk.com/mbfwrussia). Global Talents Digital is also being streamed at 100+ media portals and social media. Shows and presentations delivered by designers from 34 countries and areas of the world are being covered by the largest Russian and international publications, concept stores, showrooms, and others. Global Talents Digital participants present top regional fashion weeks from Moscow-based Mercedes-Benz Fashion Week Russia to Rakuten Fashion Week TOKYO.
Global Talents Digital took place online on June 10 to 11. In the first edition of the international hybrid fashion project designers presented their new digital and real collections, demonstrated by virtual and human models. Totally, the show included 50 designers from 20 countries, 8 virtual shows and 38 collections. 8 digital artists and 6 digital models joined Global Talents Digital, the off-season online project by Russian Fashion Council powered by Mercedes-Benz Fashion Week Russia. The event was broadcasted life on Be Global fashion Network as well.
This year Mercedes-Benz Fashion Week Russia for the first time ever was arranged online, broadcasted also on Be Global Fashion Network at video.bgfashion.net with support from Russian Fashion Council and Fashion Fund. 36 brands presented their new collections, 32 of them in the form of video presentations.
Day 2 of Mercedes-Benz Fashion Week Russia has finished. For the first time ever the event took place totally online. Many brands showcased their collections as video presentations online at AIZEL.RU and on other partner sites, including Be Global Fashion Network - MIETSA, AMPLITUDA, N.LEGENDA, NASTYA NEKRASOVA, Mineral Weather, SEMILETOVA, DOKUCHAEVA, DIANA ARNO, WHO I AM, RomaUvarovDesign, ONOMA:, MADFRENZY, Olya Kosterina, T3CM, RUBAN, Novaya, and IGOR GULYAEV. Others presented their lookbooks - Ceremony, LEATHER LIKE WOOD, SERAYA, and TSUGI.
More than half a million unique users watched the online shows of Mercedes-Benz Fashion Week Russia and TikTok lectures on the first day of Mercedes-Benz Fashion Week Russia. On average, 30,000 people watched each video presentation from Moscow. At peak times the number of simultaneous connections exceeded 50,000. Moscow streams of young and famous designers are covered by media from Russia, Italy, the United Kingdom, the USA, India and other countries.
Russian Fashion Council has announced the dates of the virtual Mercedes-Benz Fashion Week Russia. On April 4 and 5, with support of Fashion Fund, both emerging and established designers will present their new collections.
Milan Fashion Week: 2019 Women's Fashion Week in the name of sustainability and internationalisation
170 collections, 58 runways, 110 presentations e 54 scheduled events: Milan Fashion Week was back this September with a preview of S/S 2020 novelties. One of the most glamorous and awaited events for professionals and enthusiasts, presented by Camera Nazionale della Moda Italiana (CNMI).
Welcome to The Grill, Manhattan’s ultimate destination for luxurious, stylish dining and entertainment. A mid-century midtown pleasure palace designed by Philip Johnson and Mies van der Rohe, covered in French walnut walls and Lee Krasner paintings, and filled with historic atmosphere – this is where JFK came to celebrate after Marilyn Monroe’s breathy rendition of Happy Birthday. So, where better in New York for the powerhouse Philipp Plein Group to stage its 20th-anniversary show?
Know how to say colour in 18 different languages? We do. And this year, it seems the French do too. Trendhim`s Colour Report ranks Europe’s most colourful countries.
The clothes in the Men’s Spring/Summer 2020 collection of the brand Franklin Eugene are light, bright, airy with a balanced array of full leg, skinny, and standard width trousers. We can see the juxtaposition – for every buttoned-up shirt there is a shirtless suit. We can almost taste and smell the citrus.
The Italian Historical Fashion Brand organized a glamorous Fashion Runway and Awarding Ceremony “UNDER THE TUSCAN RAINBOW” on 12.06.2019. Top designers from Russia presented their collections at Cantarelli Fashion Week on 12.06.2019. Russian designers will produce their collections in Tuscan tailors and factories. Cantarelli’s goal is to attract world markets for Made In Italy products. Over 200 Industry experts from over 30 countries attended the event.
As the capital plays host to London Fashion Week Men’s St James’s will be at the heart of the celebration of elegance, creativity and style as Jermyn Street is transformed into an open-air catwalk for the day.
Luxury retailer 11 Honor? made a debut at New York Fashion Week with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes.
2019 kicked off with a multitude of men’s fashion shows, providing the industry with the must-have styles and trends for the autumn 2019 buying season. Held in London, Milan and Paris, the 3 fashion weeks were particularly exciting given the recent predictions in menswear market growth. Men’s fashion is undergoing a transformation, becoming more confident and striking with each catwalk show.
The designer Tom Ford took to the iconic Park Avenue Armory to kick off New York Fashion Week: Men’s with his Fall/Winter 2018 collection. In addition to showing off his latest designs, the Texas-born designer-turned-director also used his runway to debut a new undergarment and timepiece line.
Where the clothing conceals the body of the woman, with its "Crystal Skin" Collection, Adeline Ziliox decides to reveal it. Transparency assumed, body unveiled and femininity affirmed, here is the DNA of the Collection. The technical materials, which are often found in the work of the designer, like neoprene, 3D mesh fabrics reinforce this line ultra-feminine, elegant and with streetwear inspirations. The PVC masterpieces confirm the contemporary and avant-garde look of this spring summer 2019 collection.
It was an early spring afternoon when "Serendipity" knocked the door with a joyful unexpected surprise. Was it a coincidence or destiny? Sometimes you do not need to understand, just have faith and something wonderful will mark your way! As terrifying feelings, fate, love, change of hearts, unspoken words might be, there is always a hope for a stumble of magic dust for keeping them alive.
A couture collection made in France, entirely handmade, intimately inspired by nature, showing the natural elements in all their forms. Ice, crystallization, rain, wind, dew and roots. Each shape of the collection represents one of these elements while at the same time a climate evolution where each season has its unique beauty and a gentle and mysterious atmosphere.
She’s preparing herself, enhancing her hair, raising the drape of her black gown for putting her stilettos on… then she’s going to the casino, sitting at a poker table and playing like a man. Being an elegant woman is always a trump in the game of the American and Georgian designer Patuna.
African Australian designer Azulant Akora embraces unconventional angles and unexpected forms, bold colors and regal silhouettes. Emerging onto the Australian fashion scene in 2013 where she was awarded the Australian Wool Fashion Award, Azulant is a designer on the move.
This isn’t your typical Paris Men’s Fashion Week recap that includes explicit mention of the who’s who at the event to the ambiance and sets as well as the never ending looks on glamour and style, most of which indicate what we’ll be seeing and wearing in spring and summer of 2019.
The Acne Studio show had all the ingredients of a minimalist approach to vibrant colours and design elements that gel together in strikingly cool ways. With a palette of soft muted hues to saturated tones that add warmth and depth to classic silhouettes.
With all the glitz and glamour at Paris Fashion Week Namacheko added a unique flavour that was reflected in the head turning ensembles of the Swedish/ Kurdish label. Launched by brother and sister duo- Dilan and Lezan Lurr, the brand has come a long way since its humble beginnings in 2017.
The Issey Miyake show at Paris Men’s Fashion Week-Day 3 may have been many things but nothing as apparent as the fusion of different styles, iconic feels and wrapped up in some of the best prints seen so far. Instead of just using words alone, below are some points and pictures of just how inspired and artfully eclectic this particular collection was.
What made the Wooyoungmi show unlike any of the others was the cool and interesting tie between retro elements combined with country inspired feels with a modern twist. The striking colour palette that had soothing hues drawn from nature such as buttercup yellow, dusky blue, earth tones, maroon and pale grey. The prints added further interest and authenticity to the looks that included stripes, plaid, checks and textures. Modern twists were reflected in the accessorizing, the bags, boots and hair.
Ever rebellious – Raf Simons waged a full-fledged war against the current cloud of street-wear styles hovering over the fashion world. In the time where some of the biggest names in luxury fashion are ditching luxury for street and sportswear, none more evident than Louis Vuitton's selection of Virgil Abloh as artistic director earlier this year, Raf vowed to focus on traditional menswear garments, even for new generation.
Another highly anticipated show at Paris Men's Fashion Week was the Dior Homme show that many had been looking forward to all week. Not only did the show live up to many high fashion expectations, the collection was a resounding success, then again; how could it not be, as it involved a prince, a talented artist and a double debut. Which in short means, that the House of Dior had in its wings a multitude of talented individuals working together to present a fresh take on the future of fashion from this global powerhouse.
The postponement of the Balmain Homme show according to schedule was well worth the wait. Olivier Rousteing delivered yet another collection based on rock influence, but rotating the looks around variants of glam from past eras, creating this blend of rock glamour through the decades but with a modern interpretation. So yes it was a relief to see no big hair, bold makeup and excessive piercings and tattoos.
The Alexander McQueen show for Spring/Summer 2019 was one of the best in terms of originality and style while still staying true to the brand’s design aesthetic, not forgetting the subtle inclusion of the unexpected, which is always a treat for the eyes. A very strikingly cool combination of razor sharp classic silhouettes vs a totally edgy biker-esque attitude made for interesting bedfellows to start with. The collection had a grunge glam kind of essence that moved between each ensemble with an energy that just had everyone’s attention.
Nothing could be as simple, innovative and with an impactful essence of Avant Garde than Hed Mayner at Paris Men’s Fashion Week for Spring/Summer 2019. A very intense subdued palette set the tone for the dramatic cuts, silhouettes, drapery and more, as the audience watched in amazement. The only visible colour was candy pink and powder blue in various tones and the only print was the pinstripes that were used to the minimum.
Perhaps one of the highly anticipated shows by far at Paris Men’s Fashion Week Spring/Summer 2019 was the Louis Vuitton show which showcased the work of Louis Vuitton debut designer Virgil Abloh. While the collection as expected was inspired, cohesive and very dissimilar to what Louis Vuitton customers are used to, it did wow the audience for the most part leaving a bitter sweet sentiment on many present. Given the shift of style aesthetic this scribe found an interesting cross-road between classic and artsy which added a new flavour to fashion from the brand.
The mere mention of Rick Owens and the first thing that comes to mind is breaking the rules. Hence the show that had everything from drama, deconstructed silhouettes, exaggerated elements, architectural shapes, all moved in unison with the aesthetics of the man himself. The styling and attitude of the models, the raw grunge feels and minimalist approach made this collection one of those that moved into a league of its own.
On a palette of fun, youthful colours, dominated by shades of blue, a dash of yellow, white, black and orange, Off-White designer Virgil Abloh showed a multi-dimensional look at the many ways to wear denim, adding visual interest with distressed denim, textures, knits, fleece and parachute that gels well with the quirky elements of animation, oversized silhouettes, camouflage and tie ‘n’ dye all to show-off his cool range of footwear that is a jogger and lace-up that have a chunky, army-esque appeal that is sure to liven up spring and summer of 2019.
From the abstract to the outlandish, the vibrant colours to the creative techniques of layering. Hiromichi Ochiai for Facetasm showed a collection that was every bit as eccentric as it was artistically reflective of current day global village. Including an interesting mix of different art-forms, silhouettes, styles and sentiments that evoke curiosity while hinging on folklore and the beauty of story-telling. Here’s just how Facetasm fascinated us at Paris Men’s Fashion Week for 2019.
Designers Saif Bakir and Emma Hedlund of Cmmn Swdn made opening night to Paris Men's Fashion Week every bit as memorable as the impact, energy and social awareness the collection had on the audience. Against a background of what looked like the landfills or somewhere in between, where many garments end up as waste and staying true to the hybrid element the brand is known for, the pieces shown couldn't have been any more hybrid than it was. An interesting mix of youthfulness and subculture, a mix of old-world aesthetics and contemporary, tipping the future of fashion vibes that were both edgy and elegantly sleek.
The GmbH show was not only unique but had that special eclectic quality while being relevant, fun and fashion-forward. Designer duo Serhat Isik and Benjamin Alexander pulled out all stops, no doubt; to deliver a showing of a collection I can see many people wearing in their own individual ways. It was personalised and pleasurable.
Eco Fashion Week Australia (EFWA) is now accepting submissions from designers around the world to create one unique look using men’s shirts for the return of the Upcycling Challenge by Marilyn R. Wilson. Accepted submissions will be featured on the runway at the second annual event in November, in two states: Nov. 4 – 10 in Port Douglas, Queensland; and Nov. 15 – 21 in Perth, Western Australia.
In search of promoting ethical and eco fashion events, we found and present you Eco Fashion Week Australia. Fantastic week-long runways, eco seminars and awards will feature local and international designers who practise sustainable, local, and ethical production, either by recycling or upcycling, or by using organic and natural materials which do not leave a carbon footprint.
Tom Ford presented Spring/Summer 2018 collection during Milan Fashion Week. No shortage of slim-fitting formal wear items made its rounds — both in the power suit and sharp tuxedo persuasions. Peak lapeled blazers in a wide array of colors teamed up with wide neckties, while boldly-printed tux jackets catch the eye when styled alongside jet black bow ties.
The Berluti Spring/Summer 2018 Collection brings together ease, a cosmopolitan spirit and a raw sense of charm to match the unique landscape of Los Angeles. Berluti's Creative Director Haider Ackermann draws the inspiration for his arty colour palette from the work of American-German photographer Erwin Blumenfeld, notorious for his subtle hues, and sees them through a current lens.
As a home of craftsmanship, in Milan classic tailoring brands like Canali, Giorgio Armani and Ermenegildo Zegna, Prada, Fendi and Dolce & Gabbana, Billionaire, Phillip Plein and MSGM presented their Fall/Winter 2018-2019 collections. We, spotted some trends that will make the men look really stylish during the next cold seasons. See what we define from the designers' models:
Venezuelan designer Carlos Benguigui presented his latest inspired collection for men during Couture Fashion Week New York‘s 26th season.
Automobili Lamborghini presents the Collezione Fall-Winter 2018-2019 during Milan Men's Fashion Week
The new collection was presented at a reception in the exposition spaces of Via Tortona: a must-visit venue during the Milanese Fashion week.
Maverick fashion designer Nick Graham presented his latest collection, entitled Atlantis at New York Fashion Week/Men’s. Inspired by the mythical continent and the ocean, the collection was further influenced from fashion in the 60’s and Graham used Donovan’s 1968 hit record “Atlantis” as the music for the show.
Happy 10th DfT! Lara Krude is the winner of the “Designer for Tomorrow” fashion talent award, which Peek & Cloppenburg and Fashion ID have awarded for the tenth time. The graduate of the HAW, Hamburg presented her “What remains” collection this morning on the runway of the Mercedes-Benz Fashion Week in Berlin and impressed the Jury Board of Patron Stella McCartney with her innovative tailoring skills. At the start of the award show, 2016 DfT winner, Edda Gimnes, presented her new collection in her first solo fashion show. Among the prominent guests were, among others, international model Kenya Kinski, the newly married Victoria Swarovski as well as German model and actress Susan Hoecke.
12th June, marks the close of the fifth anniversary of London Fashion Week Men’s. It has been a stellar week, further establishing London as the home of menswear and attracting designers, media, retailers and business leaders from 45 countries.
From June 10-20, in via Montenapoleone, a photography exhibition, devoted to fair play and the modern man, creates a Milan-Florence axis that reinforces at an international level the pre-eminence of Italian Men’s Fashion Week. Focus of the first exhibition: the jacket.
The five year anniversary of London Fashion Week Men’s will be celebrated 9th - 12th June. To mark this milestone iconic British artist Tracey Emin CBE RA, member of the BFC’s Menswear Committee, has lent her signature handwriting to the LFWM logo. The logo will be featured in a custom neon installation in the event’s central hub at The Store Studios, 180 Strand.
The British Fashion Council (BFC) today celebrates the fifteen emerging designers who will receive NEWGEN support for the year ahead. Following the announcement of a new format, NEWGEN sponsorship is now awarded annually to both menswear and womenswear designers who will show at either London Fashion Week Men’s or London Fashion Week.
For his Autumn/Winter 2017 collection show on the catwalk of London Fashion Week Men’s, E. Tautz designer Patrick Grant was inspired by men from the countryside. However, this “man” is of the intimate kind; in order to put a modern spin on his collection’s traditional silhouettes, Grant looked at the garb of scarecrows in the countryside of Leeds as depicted by photographer Peter Mitchell in his series “Some Thing Means Everything to Somebody.” The result was elegant wool coats, tailored anoraks, high-waisted belted trousers and open collars that were loosely layered to create the laid back, but fully modern look.
In partnership with The Woolmark Company, British label Agi & Sam presented a Merino wool-rich collection for the fall/winter 2017 season.
H&M Studio unveiled its latest runway show in Paris, a “see now, buy now” S/S 2017 collection inspired by the power of love, grace, strength and passion of ballet, featuring both womenswear and for the first time, menswear.
Google, Dior, French Federation of the Haute Couture and Pret-a-Porter, Skolkovo and other leaders will tell about the future in Fashion Futurum Conference
On March 16-17 over 30 world fashion industry leaders from 9 countries will meet in the very center of Moscow to discuss contemporary trends and main challenges of the industry. During Mercedes-Benz Fashion Week Russia the Central Exhibition Hall Manege will become the heart of the primary innovative fashion technologies.
Spain’s most important fashion show, organised by IFEMA, will take place between 25 and 29 January, in its first edition of the year 2018, and from 5 to 8 July in its second edition.
Grigor Dimitrov appeared in the presentation of the new collection of Dolce & Gabbana in Italy. He even took the role of a model during the final show of the popular brand during Milan Fashion Week.
Desigual has returned for a show at New York Fashion Week presenting its Fall/Winter 2017-2018 collection, which has been given the name EXTRAORDINARY.
This was Vivienne Westwood’s first-ever show on the London menswear schedule, and a co-ed show to boot. But as she observed, it was far from the first time she’s put both genders on the same runway.
Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017, the second edition of Fashion Futurum International Conference is scheduled for March 16-17, 2017. Over 100 young and established designers, Live Streaming Video, Virtual and Augmented Reality, Art Heritage Exhibition, vibrant street style - for one week all local and some international fashionistas are to be detected nearby Moscow Man?ge, the central venue of #MBFWRussia, next to Red Square. The Manege will host the Fall/Winter 2017 collections by fashion designers from Russia, Ukraine, Belarus, Kazakhstan and other countries.
Antonio Marras joins the growing number of designers taking up the theme of travel for spring-summer 2017. After an intimate presentation of his latest collection during Milan Fashion Week, the designer unveiled his lookbook for the season. Model Reid Rohling is the collection’s protagonist, lending it a boyish quality.
Berluti is pleased to announce the appointment of Haider Ackermann as Creative Director. The appointment is effective immediately and the designer will present his first collection during Paris Men’s Fashion Week in January 2017.
We are going to present you the fairs that are coming during the next year. You will see the dates, the places and a brief description of the fair so you could choose which of them to visit. We will separate the fairs in two groups - Menswear Trade Fairs and Textile Trade Fairs.
After the end of New York Fashion Week, it became clear that Top 3 colors for the next hot season are Niagara, Primrose Yellow and Lapis Blue, followed by Flame and Island Paradise. Top 10 is completed by Pale Dogwood, Greenery, Pink Yarrow, Kale and Hazelnut.
Mercedes-Benz Fashion Week Madrid welcomes its 64th edition with 42 outstanding creators and brands set to take part
Spain's major fashion event, organized by IFEMA, is taking place from 15 to 20 September, 2016. The catwalk shows will be held from 16 to 20 September in Hall 14.1 of Feria de Madrid. Today the Desigual firm will be holding a Re-see of its Spring-Summer 2017 collections with a surprising and innovative staging in Madrid.
TOM* (Toronto Men's Fashion Week) has partnered with Toronto's Historic Sites (operated by the City of Toronto) for "Beatles 50 T.O" - a celebration of the 50th anniversary since the iconic band last performed in Toronto, Canada.
Classic elegance with modern twist. Fusion of artistic craftsmanship and European's premium quality fabrics. Wide peak lapels, lightly padded shoulders, flat front trousers, shorter jackets and slim silhouettes, accomplished by matching bags, shoes and men's suit accessories.
On the Opening Night of The Toronto Film Festival, Toronto Men's Fashion Week Men presents TOM* MEN OF HOLLYWOOD - a spectacular night where MOVIES MEET FASHION - Thursday, September 8 2016 at 8:00 PM, One King West Hotel, 1 King St. West, Toronto.
Vivienne Westwood announces return of menswear to London. Men's and women's collection to be shown together at London Fashion Week Men's.
Tommy Hilfiger presented its Spring 2017 Hilfiger Edition collection on July 13, 2016, in Manhattan during New York Fashion Week: Men’s.
If the artisanal character of Provence was cast evenly over a sprawling metropolis, a fresh kind of elegance would emerge - a complex, yet effortless muse with edges both hard and soft. This very muse inspired John Varvatos to conjure the silhouettes and textures of his Spring 2017 collection.
IVANMAN Spring-Summer 2017 collection was presented in Germany during the Mercedes-Benz Fashion Week Berlin. Soft pastel pink, white, bright turquoise and a bit of black formed the color palette.
Suitsupply presented its Spring-Summer 2017 collection earlier this month in the USA during the New York Fashion Week: Men's. Pieces were inspired by Bauhaus approach to design - practical and minimalist.
Malan Breton’s Spring/Summer 2017 collection, presented during New York Fashion Week, showcased the designer’s impeccable tailoring and elaborate details that were combined with unconfined, liberated silhouettes. His precision Savile Row cuts were a testament to a newfound direction in menswear styles. Popsicle prints and denim led the way.
'Hemingway wrote, 'If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, for Paris is a moveable feast.' With this Collection, I bring that feast to you'.
American fashion designer Michael Kors presented his Spring 2017 Men's collection two days ago in the USA during the New York Fashion Week: Men's (held July 11-14, 2016).
A new concept of formal wear is the leitmotif of the SS 2017 collection, where elements of sportswear intersect with the classics and are interpreted in fabrics that are only apparently traditional but actually light, bi-stretch and no-iron.
Belgian brand Ann Demeulemeester, established in 1985, presented its Spring-Summer 2017 collection last month during the Paris Fashion Week.
Edda Gimnes is the winner of the 2016 fashion talent award “Designer for Tomorrow” by Peek & Cloppenburg and its online shop Fashion ID.
Designed by Kris Van Assche, the Dior Homme collection for Summer 2017 drives an explicit evolution, channeling the energy of Haçienda youth through the industrial landscape of a utopian fun fair.
Maria Grazia Chiuri & Pierpaolo Piccioli presented their latest men's collection in France, during the Paris Fashion Week (June 22-26, 2016). The designer duo's inspiration was the exhibition 'Unfinished: Thoughts Left Visible'.
At the start of Berlin Fashion Week, seven promising young designers were awarded the European Fashion Award FASH 2016. The awards, valued at EUR 200,000 in total, were presented in front of 250 guests on Monday evening by the non-profit organization SDBI –Stiftung der Deutschen Bekleidungsindustrie (German Fashion Industry Foundation). The ceremony took place in the impressive halls of Berlin’s Neues Museum, part of the Museum Island UNESCO World Heritage Site.
Surfing was the key inspiration for US designer Thom Browne's latest collection, presented in France during the Paris Fashion Week (June 22-26, 2016).
The Parisian fashion house's Dutch-born menswear designer celebrated a one decade anniversary as a head of the brand's men's line yesterday with the presentation of Lanvin Spring-Summer 2017 menswear collection during the Paris Fashion Week (held June 22-26, 2016).
Africa is once again the key theme in Louis Vuitton Spring-Summer 2017 men's collection by Kim Jones. The designer has spent his childhood there and its exotic land, flora and fauna are a permanent source of inspiration for him.
British luxury fashion house DAKS is also among the brands, which presented their latest men's collections during the Milano Moda Uomo / Milan Men's Fashion Week.
A synthesis that comes from introspection, while seeking to harmonise shapes and languages in a determined, straightforward manner. The spirit of the Giorgio Armani man embraces change, while staying true to its ethos.
Individuals shifting within a pulsating metropolis who choose clothing to be present, live and to represent themselves, mixing recognisable shapes and signs in a personal way: it is a tense and sharp collection that stems from a reflection on today's meaning of identity.
Italian designer duo Dolce & Gabbana presented its latest men's collection in Italy during the Milan Men's Fashion Week. Among the models on the runway were Cindy Crawford's son Presley Gerber and Jude Law's son Rafferty Law.
Recently Brioni, Bottega Veneta, Burberry, Tom Ford, Vetements and Public School announced that they say goodbye to Milan Men's Wear fashion shows. The final balance is 10 designers who have decided not to showcase their collections this year in Milan.
Spring-Summer 2017 is a tale of introspection. Craftsmanship, exceptional materials and distinctive details emerge as the central themes, manifesting themselves in unstructured yet tailored silhouettes, luxurious leathers and soft-spoken but unique variations on that timeless matter of elegance.
Helen Anthony is a luxury London-based British menswear brand , a rising star of Savile Row. Label's range of high-quality, bespoke and ready-to-wear suits, leather collection and hand knitting collection offers a huge versatility.
'I like the idea of a journey, like Marco Polo. I hate travelling but there are many ways to do it, whether in your mind, or in changing the tapestry of a chair, or through the pages of a book'.
Etro relaxed tailoring collection with hippie notes sent the message that men's suit can be as comfortable as pajamas and still looking great and stylish - even worn with sandals or barefoot.
'Bigotry, misogyny, bullying, hatred, jealousy, inequality, loss, personal complexities that generate challenges - for those of us who have lived through adversity and emerged from it stronger, clearer, and with hope - it is this kind of hope that inspired Franklin Eugene A Cut Above'.
Alessandro Michele presented his Fall-Winter 2016/2017 men's collection for Gucci fashion house earlier this year in Milan. Brand's inspiration for this collection was Cartoon Character Snoopy and Italian Fashion Designer Walter Albini.
The Fashion Design course has an outstanding reputation for developing highly talented and original fashion graduates. Westminster University specialises in enabling you to become an individual and creative designer, capable of working at the highest levels of the international fashion industry.
'This collection, combining traditional French, foreign, aristocratic and military influences into a new, modern urban style, celebrates that inspiring tradition of openness and adaptation. Scottish tartans, French Jacquards and Japanese wools are used for a variety of riffs on classic fraks, relaxed streetwear and cuirassier uniforms.'
Kendall and Kylie launched their clothing and footwear collection, Kendall + Kylie, just a few days before the start of New York Fashion Week.
DAKS menswear collection took Milan Fashion Week once again as its main stage, for the Fall Winter 2016 season Creative Director Filippo Scuffi honored the label’s London heritage.
CHARM'S means 'charming things', 'clothing for charming people'. It is a unisex brand and every season offers 'Couples clothes'. Yohan defines the theme and then makes interpretations for both sexes.
Russian Fashion Council launches the first Fashion Futurum Conference held on 14-15 March 2016 in Moscow, Russia. Over 30 executive level insiders from 12 countries and the world's top 4 fashion capitals will gather under one roof at Manege to define the current trends in fashion industry and how it effects the future. The Conference will commence in frames of Mercedes-Benz Fashion Week Russia, the biggest fashion week in Eastern Europe (scheduled on March 11-15).
'For my Fall 2016 Women's Collection, I was inspired by a woman who dares to be herself. By day, her style is effortless and sophisticated in languid menswear. At night she transforms herself with the bold spirit of a cool rocker imbued with a modern romanticism' - Ralph Lauren
Popular skincare brand LAB SERIES Skincare for Men supported one of New York's most dynamic design duos OVADIA & SONS for their Fall-Winter 2016/2017 runway show for NYFW: MEN'S. 'What is great about both of our brands is that men look to us for guidance', says Joseph Grigsby, Vice President, Global Marketing, LAB SERIES Skincare for Men.
Every year, the designers from all over the world present their collections with spectacular fashion shows. We selected for you the schedule of the biggest and the most important fashion weeks.
'We looked within this city /New York City/ we love and found details, experiences and monuments that molded our collection. The Brooklyn bridge was one of those monuments. A bridge crosses and expanse of water and is ultimately about connection. The Fall collection is about bringing these experiences to life through a rich Nautical filter'.
'I've always kind of been inspired by the colors of ship containers. When you think about the process of shipping and receiving goods, and when you see that people now turn them into homes, it started making sense. We made the lining of jackets with a pulled back photo of containers, and that was the starting point for the color palette. I wanted it to be seasonless, a bit lighter and softer'.
FRANKLIN EUGENE METAL is a menswear collection inspired by the durability, fortitude, endurance, and lustrous allure of metal. The range commences with silhouettes influenced by pewter and transitions to installations motivated by copper, silver, gold, titanium, and platinum.
'Our MAN Fall-Winter 2016/2017 collection is titled 'Be Specific' drawing inspiration from Vivienne's goal to save the climate, save the world and her fight against the criminal politicians. This campaign symbolizes Vivienne's recent campaign about Bankers, Giants (business), and Criminals (Politicians)'.
'The new universe of Versace - Fibre optic tracksuits, space-age metallic trenches, sleek tailoring and astrological prints. The Versace Fall/Winter 2016 man is a pioneer and his ambition is as big as the universe', says brand's statement.
'Elegance is not about being noticed, it’s about being remembered' - In a line with this motto, Giorgio Armani has just presented in Milan Emporio Armani's sport elegant menswear collection with Alpine style references for the 2016/2017 cold season.
Last night during the Milan Men's Fashion Week / Milano Moda Uomo, running January 15-19, 2016, Miuccia Prada mixed for her label's show the presentation of Men's fall and Women's Pre-Fall collections - 'Gender is a context and context is often gendered'.
West claims the Most Stylish Man title for the second year in a row, which makes sense—if there was ever a year dominated Kanye's personal style, it was 2015. From the debut of his Yeezy label at New York Fashion Week back in February to the rollout of Yeezy Boosts throughout the year that instantly sold out, West had a dominant hand in defining how men wanted to look in 2015.
From October 21 till October 25 Moscow saw the Spring/Summer 2016 Mercedes-Benz Fashion Week Russia. During the major Eastern European fashion week the runways of the Manege Central Exhibition Hall welcomed shows of designers coming from Russia, Georgia, Turnkey, China and other countries.
For SS16 from New York to Paris, Christian Louboutin shoes have traversed cultures and continents through the imaginations of our collaborating designers. From a Mediterranean paradise at Naeem Khan to a surrealist psychedelic party at Holly Fulton, it’s been a wild ride back to Paris. But the voyage didn’t end with our homecoming, instead, on arrival, Olympia Le Tan ushered us into “Hotel Olympia” - a collection that served as homage to the recently demolished Hotel Okura in Tokyo.
We are half way through the event. Day one was highlighted by opening show at Fashion Tent, presenting a parade of more than 60 Indonesian designers who will showcase their collections over the week and a number of fashion shows by Indonesia Fashion Forwards designers. There was also a partnership between Jakarta Fashion Week and Australia-Indonesia Centre & Melbourne Fashion Festival, which presents Pageants and The Woolmark Company from Australia, the global authority on wool, which presents Rahul Mishra.
This season, Christian Louboutin graced a diverse mix of New York Fashion Week runways with red soled creations, and nailed the manicures at Cushnie et Ochs for the 4th consecutive season.
Avelon's latest collection is full of rich fabrics, inspired by the wandering nomads. It offers A-line silhouettes, sheer tops, chic ethnic cardigans, graphic printed skirt, leather pieces in burgundy, slouchy knitted dresses, baroque skirts, oversized blankets.
Mercedes-Benz Fashion Week Russia: 57 runway shows, 14 presentations, sensible fashion and virtual reality
From 21st to 25th of October 2015 Moscow will host Mercedes-Benz Fashion Week Russia, Spring-Summer 2016. The main venue is Manege, located in a few steps from Red Square and the Kremlin, also there are different locations around the city for presentations and fashion shows. MBFW Russia will showcase collections from over 70 designers from Russia, Georgia, Ukraine, Italy, Turkey, China and other countries.
'Colors this season transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves. There are truly no perceivable distinctions in color choices between the men's and women's collections, both focus on a desire to breathe and reflect, then play'.
The L’Oreal prize to the best established designer collection was awarded for the third consecutive time to the Alvarno duo of designers, and the best model awarded to the young Joana Sanz from the Canary Islands
'For Spring-Summer 2016, I wanted to introduce a woman who takes the codes of the House and feels free to portray them in her own way', said the designer - and I think he did it. He managed to introduce a collection, which includes all of the Elie Saab quintessential elements, but in the same time is absolutely different from all his other works.
Last month in Spain, during the Mercedes-Benz Fashion Week Madrid, designer Amaya Arzuaga presented her Spring-Summer 2016 ready-to-wear collection. It offers curved lines, inspired by Eero Saarinen (a Finnish-American architect and industrial designer of the 20th century, famous for shaping his neofuturistic style according to the demands of the project: simple, sweeping, arching structural curves or machine-like rationalism).
For the next year's hot season, famous womenswear designer Hannibal Laguna offers an easy-to-wear collection - comfortable garments with silhouettes that can be worn all day, but which can also be used at night, combined with skirts or pants.
Agatha Ruiz de la Prada presented Spring/Summer 2016 collection during Mercedes-Benz Fashion Week Madrid
This season Agatha Ruiz de la Prada once again plunges into a summery multi-coloured universe with her whirlwind energy and her tongue-in-cheek aesthetic. Reviving the naive femininity of the 1940s - with unmistakable references to the mods of the 1960s – Spring/Summer 2016 presents a refreshing approach to comfort.
Galeria de Modelos will present the latest accessories collection by designer Teresita Rodriguez Tanon entitled “Kobiet” (“Woman of the Kingdom”). Part of the 22nd season of Couture Fashion Week New York, the runway show will be held at 4:00 pm on Sunday September 13, 2015 at the Crowne Plaza Times Square Manhattan, in the heart of the Big Apple.
Upcoming designer label DiDomenico Designs will present its latest collection during the prestigious Couture Fashion Week New York event. The runway show will be held at 6:00 pm on Saturday September 12, 2015 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, in the heart of the city that never sleeps.
Sportswear, function and a generous splash of retro-futuristic shimmer come together for a high-fashion extravaganza in H&M Studio AW15. Taking cues from the late 60s futurism this collection blends sporty skiwear with rich colours and embellishment.
Richmart is the most modern factory in Europe, offering men's made-to-measure and made-to-order suits. It has more than 600 employees and a capacity to produce 1 000 men's suits per day. Richmart manufactures collections for world famous brands from more than 30 countries.
Designer Jossie Medina will present her latest collection entitled “Dragonfly” during the 22nd season of Couture Fashion Week New York. Marking the designer’s first showing at the prestigious event, the fashion show will be held at 4:00 pm on Sunday September 13, 2015 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan.
Rising Peruvian design star Paola Gamero will present her latest collection at Couture Fashion Week New York during the upcoming 22nd season of the prestigious event. The fashion show will be held at 8:00 pm on Friday September 11, 2015 in the Broadway Ballroom of the Crowne Plaza Times Square Manhattan, at the Crossroads of the World.
British designer Julien Macdonald enters the world of menswear - later this month, he will show his women's ready-to-wear collection during the London Fashion Week, which will include a few men's looks, too. 'I have always been interested in designing menswear collection, but I've never really found the right time to do it until I was hit with inspiration when designing my current women's collection', said Macdonald.
Elie Saab Fall-Winter 2015/2016 haute couture collection offers sense of Byzantine, Ancient Greece and Egyptian elegance with its antic gold chaplets, bracelets and earrings.
Following on from launching the Spring-Summer 2016 Collection Persephone in London at Fashion Scout for London Fashion Week, CCUOCO will be heading to Paris to showcase their new collection at ZIPZONE Paris. Housed in the iconic Louvre Museum ZIPZONE is an exhibition run during Paris Fashion Week showcasing the best of international design. CCUOCO's collection will be able to be viewed from 2nd - 4th October.
Bulgari launched its newest High Jewellery collection entitled Italian Gardens during Paris Haute Couture fashion week.
Uma Wang Fall-Winter 2015/2016 collection, dedicated to patterns and prints, was presented in Italy during the Milan Fashion Week and it offers: heavy volumes, flowing dresses, long overcoats, golden paisley patterns, floral prints, Earthy hues, black velvet and wool, white-collared tunic dresses.
Provocative evening gowns, bright pastel colors, chic V-neck tops, skinny trousers, 70s style short dresses combined with tall boots, autumnal floral and leaf patterns, fine lace, a sense of luxury - you can find all this and much more in Atelier Versace Fall-Winter 2015/2016 collection.
Another menswear brand, which presented its Spring-Summer 2016 collection during the New York Fashion Week: Men's is Tommy Hilfiger Tailored. The designer admits the garments are inspired by 'a glamorous island hopping holiday in the 1950s, when making a journey stylish was just as important as the destination itself'.
Billy introduced his SS16 collection as part of the first standalone New York Fashion Week: Men’s in New York City. Models walked the runway in Chelsea’s ArtBeam studio while Nashville-based singer-songwriter Rayland Baxter played his song “Young Man” from his upcoming album Imaginary Man. His solo performance on electric guitar lent a moody, sultry tone both loose and refined to the atmosphere. “It was a perfect fit,” says Rayland. “The music, the vibe in the room, everything.”
As BGFN previously reported, in July 2015 was held the Inaugural New York Fashion Week: Men's and US fashion designer John Varvatos was chosen to close the event. After 13 years in which he showed his new lines in Milan, Italy, Varvatos supported the new fashion platform, presenting there his Spring-Summer 2016 collection.
The campaign message is clear and is realised through checkerboard game knits, #PoliticiansRCriminals badges pinned to the models' lapels and roulette wheels emblazoned across T-shirts - including brand's official backstage tee.
Fendi debuts at Paris Haute Couture Fashion Week with Silver Moon, its first Haute Fourrure Collection, presenting incredible luxurious furs, the ultimate expression of the Maison’s highest creativity and craftsmanship in fur since 1925.
In the midst of the Paris men's fashion schedule, adidas Originals last night boldly launched four new styles from the progressive Tubular footwear series, inspired by early 90s running technology.
All shades of gray, from pale pearl to brilliant silver, platinum and haematite: this is the leitmotiv of the Renato Balestra Haute Couture collection for Fall-Winter 2015-2016.
GREEN SHOWROOM and Ethical Fashion Show Berlin are Europe's biggest platforms for green fashion during Berlin Fashion Week. A new avantgarde as well as established labels showed fashion, accessories, beauty and well-chosen lifestyle products which reconcile luxury and design with sustainability. Highlight of the trade fair was the glamorous Salonshow.
RIANI Spring-Summer 2016 collection presents the present-day confident woman in a modern interpretation of the 70's style - casual, glamorous and with attention to the details.
Traveling in style, accompanied by an ever-changing soundtrack, adopting other cultures and worlds as a tool for writing one's personal story through clothing is the journey that Maria Grazia Chiuri and Pierpaolo Piccioli have embarked on for Valentino Men's Spring-Summer 2016 collection, presented on June 24, 2015 in France during the Paris Men's Fashion Week (June 24-28, 2015). The result focuses on the man and his inalienable individuality.
Yesterday, during the Paris Men's Fashion Week (June 24-28, 2015), French designer Hedi Slimane presented his latest men's fashion collection for Saint Laurent fashion house. It is called 'Surf Sound' and is dedicated to 'contemporary Californian surf music culture'. The collection is really rainbow-like and fresh, full of embroideries and beading.
Kean Etro presented a modern multicultural collection, inspired by 'the cyclical symbol of life - a paisley' - which is 'The Tree of Life', according to a Persian legend. Pieces are fresh, wearable and stylish. Used materials are luxurious, prints are intricate and colors - rich. They bring sense of traveling, dreams and beauty. The collection is urban-oriented with references to the exoticism of the Far East.
From the southern, sun soaked shores of Costa Adeje Spain, FRANKLIN EUGENE presents SHADES OF BLUE - a men’s wear collection inspired by the color blue in all of its simplicity, depth, and mesmerizing facets of ultramarine, cobalt, navy, Prussian blue, sky, azure, and Egyptian Blue.
Currently in Italy runs the Milan Men's Fashion Week (Milano Moda Uomo) from 19 to 23 June 2015. Prada is one of the fashion houses, which presented its Spring-Summer 2016 collection during the event. Really short shorts, interesting knits and wide-shouldered tops are the key elements of the collection, which was presented by both male and female models.
'We had a great time doing the collection. 'Unisex'! - as usual with a collection we went through hell. But we came out the other side. Trousers for women, yes! Dresses for men, the same dresses that women wear? Do that! It takes a lot of trial and error. Dresses without a woman's waist! But then you, the woman, look like a king or queen (from history or a parallel universe) - you the man look like a king or a queen!'
During the Milan Fashion Week, designer John Richmond presented his womenswear collection, described as 'an undercurrent of exoticism and sexual adventure'. Diversity is the key characteristic of the collection - both elegant and sexy rock pieces, eye-catching colorful and simple monochrome designs, romantic and futuristic garments, dark colors and bright notes, glamour and extravaganza.
Earlier this year, during the Milan Fashion Week, designer John Richmond presented his Fall-Winter 2015/2016 menswear collection in Italy. 'Sartorial elegance takes center stage. The suit is now the badge of rebellion', Richmond said. The designer offered a variety of modern daytime men's suits - some of them with Savile Row and Neapolitan bespoke tailoring elements.
The spirit of mountain climbing is the key element of Phillip Lim collection for the next cold season. It is incorporated in modern outerwear looks - blue and earthy toned jackets, relaxed trousers, long minimal coats, sharp parkas...
'Elegant, yet easy-going; crisply chic, but casual… Berluti's new Fall/Winter Collection combines savvy silhouettes with comfortable materials. For a wardrobe with tailored spirit, but a sporty personality', says the note for the brand's latest creations.
'This Versace collection is stripped back to the Versace soul. Stripped because I took off all of the decorations. You are going to find a pure Versace soul that stands on its own', said Donatella Versace about her Fall-Winter 2015/2016 creations.
WUNDERKIND is Wolfgang Joop’s personal vision of what a contemporary, sophisticated and independent woman wants in her wardrobe. It is an intimate and emotional expression of the designer’s taste, one that explores the contradictions and dualities inherent in each woman. WUNDERKIND celebrates a sense of freedom, which defies sartorial conventions and offers a unique take on modern elegance.
Isabel Zapardiez is a very versatile designer which has its main distinguishing in Bridal design. Her career has always developed under her own brand. First in Pret a Porter collections and latter in Haute Couture for brides, a professional turn that began in 2002, when she opened her first workshop in San Sebastián-Donostia.
'I've spent so much time making elements of the women's clothing appropriate for men's fashion, that I've realized that what I want is to remove the feminine and masculine aspects from my fashion', said brand's designer John Pepper.
This year, during the 39th edition of São Paulo Fashion Week, Brazilian label Amapô presented its Spring-Summer 2016 collection full of colors, energy and 80s style, combining references to Barbarella, Miami, aerobics and David Bowie. One really interesting mixture for both girls and boys!
Definitely, Gisele Bündchen was the topic of the evening - she announced her official retirement from the catwalk. After more than a dozen fashion shows with Colcci, 34-year-old Gisele chose her last event as a runway model to be the same one, where she made her debut 20 years ago.
Yesterday, during the São Paulo Fashion Week (April 13-17, 2015), Aqua de Coco by Liana Thomaz presented its Summer 2016 collection at the Candido Portinari Park in São Paulo, Brazil.
John Varvatos Fall-Winter 2015/2016 collection is inspired by 'historic images of legend Bob Dylan in Central Park during his musical heyday' (1965) and includes many trenches and leather coats, completed with criss cross belts and luxurious beaver furs.
The Inaugural New York Fashion Week: Men's is going to be held this July and the New York menswear designer John Varvatos will close the event.
Philadelphian-based menswear designer LeGrand Leseur presented a new custom bespoke suit model with an innovative triangle breast pocket. He debuted at the Atlantic City Fashion Week, where female models, dressed in lingerie under their coats, showed the designer's collection 'Fantaisie Souvenir', defined as 'classy unique clothing for classy unique people'.
Antonella Rossi grow up in a family formed already at work in Tailoring quality since 1950, where his father chose the fabrics and her mother embroidered.
Yulia Prokhorova is one of the most known designers in Russia. Yulia Prokhorova. Beloe Zoloto fashion house rapidly gained the immense love of thousands of young women and became one of the country's most popular brands.